Restaurant Sales
Subscription Package Ideas for a Restaurant #
1. Lunch Club Package #
Inclusions : 10 lunch meals per month
Discount : 10% off additional lunch orders
Specials : 1 free dessert with every lunch meal
2. Dinner Delight Package #
Inclusions : 8 dinner meals per month
Discount : 15% off additional dinner orders
Specials : 1 free appetizer with every dinner meal
Selling Price Discounts #
1. Prepaid Wallet Discounts #
$50 Prepaid Wallet : 10% bonus ($55 value)
$100 Prepaid Wallet : 15% bonus ($115 value)
2. Selling Price Group #
Students : 10% discount on all meals with a valid student ID.
Seniors : 15% discount on all meals for customers aged 60+.
Corporate : 20% discount for employees of partnered companies.
Specials for Slow Days #
1. Monday Madness #
Discount : 20% off all meals on Mondays
Special : Free dessert with every entree
2. Wednesday Wellness #
Discount : 15% off all salads and healthy options on Wednesdays
Special : Complimentary drink with any meal over $20
3. Friday Fun Day #
Discount : 10% off all meals on Fridays from 2 PM to 5 PM
Special : Free appetizer with every meal
Loyalty Points Program #
1. Earn Points #
Basic Meals : 1 point per dollar spent
Premium Meals : 2 points per dollar spent
Beverages : 1 point per dollar spent
2. Redeem Points #
50 Points : $5 off next meal
100 Points : $15 off next meal
200 Points : Free entree or equivalent meal
Individual Product Discounts #
1. Drink and Dessert Combo #
Discount : 10% off when purchased together
2. Family Meals #
Discount : 15% off when ordering meals for four or more
Combo Discounts #
1. Appetizer and Entree Combo #
Discount : 20% off total price when booking both together
2. Meal and Beverage Combo #
Discount : 15% off total price
Referral Program #
Referral Rewards #
Referrer Reward
Incentive : $10 credit for every new customer referred who makes a purchase.
Bonus : Earn double the credit ($20) if the referred customer subscribes to a meal package within their first month.
New Customer Reward
Incentive : 15% off their first meal when they mention the referrer’s name.
Bonus : An additional 5% off if they sign up for a subscription package during their first visit.
How It Works #
Referrer : Existing customers can refer friends and family by providing their name or unique referral code at the time of booking or ordering.
New Customer : When the new customer mentions the referrer’s name or code during their booking or at their meal, the discount is applied, and the referrer earns their reward.
Promoting the Referral Program #
In-Restaurant Promotion
Posters and Flyers : Display information about the referral program prominently in the restaurant.
Table Tents : Place referral program details on tables.
Digital Promotion
Email Campaigns : Send newsletters highlighting the referral program and encouraging customers to refer friends.
Social Media : Promote the referral program through posts and stories on the restaurant’s social media accounts.
Website : Feature the referral program on the homepage and booking/order page of the restaurant’s website.
Word of Mouth
Staff : Encourage waitstaff and other employees to mention the referral program to guests during their visit.
Updated on July 17, 2024