Florist Sales
Subscription Package Ideas for a Florist #
1. Weekly Bloom Package #
Inclusions : One fresh bouquet of seasonal flowers delivered every week
Discount : 10% off additional purchases
Specials : Free vase with the first delivery
2. Monthly Bouquet Package #
Inclusions : One large bouquet of premium flowers delivered once a month
Discount : 15% off additional purchases
Specials : Complimentary flower food with each delivery
3. Special Occasion Package #
Inclusions : Four custom bouquets for special occasions throughout the year (e.g., birthdays, anniversaries, holidays)
Discount : 20% off additional purchases
Specials : Free delivery for all orders
Selling Price Discounts #
1. Prepaid Wallet Discounts #
$50 Prepaid Wallet : 10% bonus ($55 value)
$100 Prepaid Wallet : 15% bonus ($115 value)
2. Selling Price Group #
Students : 10% discount on all purchases with a valid student ID.
Seniors : 15% discount on all purchases for customers aged 60+.
Corporate : 20% discount for employees of partnered companies.
Specials for Slow Days #
1. Monday Madness #
Discount : 20% off all bouquets on Mondays
Specials : Free greeting card with every purchase
2. Wednesday Wellness #
Discount : 15% off all indoor plants on Wednesdays
Specials : Complimentary pot with any plant purchase over $25
3. Friday Fun Day #
Discount : 10% off all arrangements on Fridays from 2 PM to 5 PM
Specials : Free ribbon or wrapping upgrade with every bouquet
Loyalty Points Program #
1. Earn Points #
Basic Bouquets : 1 point per dollar spent
Premium Bouquets : 2 points per dollar spent
Plants and Accessories : 1 point per dollar spent
2. Redeem Points #
50 Points : $5 off next purchase
100 Points : $15 off next purchase
200 Points : Free bouquet or equivalent value
Individual Product Discounts #
1. Flower and Vase Combo #
Discount : 10% off when purchased together
2. Plant and Pot Combo #
Discount : 15% off when buying two or more
Combo Discounts #
1. Bouquet and Chocolate Combo #
Discount : 20% off total price when booking both together
2. Flower Arrangement and Gift Combo #
Discount : 15% off total price
Referral Program #
Referral Rewards #
Referrer Reward
Incentive : $10 credit for every new customer referred who completes their first purchase.
Bonus : Earn double the credit ($20) if the referred customer subscribes to a monthly or yearly package within their first month.
New Customer Reward
Incentive : 15% off their first purchase when they mention the referrer’s name.
Bonus : An additional 5% off if they sign up for a subscription package during their first visit.
How It Works #
Referrer : Existing customers can refer friends and family by providing their name or unique referral code at the time of purchase or ordering.
New Customer : When the new customer mentions the referrer’s name or code during their purchase or at their appointment, the discount is applied, and the referrer earns their reward.
Promoting the Referral Program #
In-Store Promotion
Posters and Flyers : Display information about the referral program prominently in the florist shop.
Receipt Inserts : Include referral program details with every receipt.
Digital Promotion
Email Campaigns : Send newsletters highlighting the referral program and encouraging customers to refer friends.
Social Media : Promote the referral program through posts and stories on the florist’s social media accounts.
Website : Feature the referral program on the homepage and ordering page of the florist’s website.
Word of Mouth
Staff : Encourage staff to mention the referral program to customers during their visit or order pick-up.
Updated on July 17, 2024