Fast Food Takeaway Sales

Subscription Package Ideas for a Fast Food Takeaway #

1. Weekly Meal Deal #

  • Inclusions: 5 meals per week
  • Discount: 10% off additional orders
  • Specials: Free drink with each meal

2. Family Feast Package #

  • Inclusions: 20 meals per month (suitable for a family of 4)
  • Discount: 15% off additional orders
  • Specials: Free side dish with each meal

Selling Price Discounts #

1. Prepaid Wallet Discounts #

  • $50 Prepaid Wallet: 10% bonus ($55 value)
  • $100 Prepaid Wallet: 15% bonus ($115 value)

2. Selling Price Group #

  • Students: 10% discount on all orders with a valid student ID.
  • Seniors: 15% discount on all orders for customers aged 60+.
  • Corporate: 20% discount for employees of partnered companies.

Specials for Slow Days #

1. Monday Madness #

  • Discount: 20% off all meals on Mondays
  • Specials: Free side with every main meal

2. Wednesday Wellness #

  • Discount: 15% off all salads and healthy options on Wednesdays
  • Specials: Complimentary drink with any meal over $15

3. Friday Fun Day #

  • Discount: 10% off all meals on Fridays from 2 PM to 5 PM
  • Specials: Free dessert with every combo meal

Loyalty Points Program #

1. Earn Points #

  • Basic Meals: 1 point per dollar spent
  • Premium Meals: 2 points per dollar spent
  • Beverages: 1 point per dollar spent

2. Redeem Points #

  • 50 Points: $5 off next meal
  • 100 Points: $15 off next meal
  • 200 Points: Free meal or equivalent value

Individual Product Discounts #

1. Burger and Fries Combo #

  • Discount: 10% off when purchased together

2. Family Packs #

  • Discount: 15% off when ordering meals for four or more

Combo Discounts #

1. Meal and Drink Combo #

  • Discount: 20% off total price when booking both together

2. Meal and Dessert Combo #

  • Discount: 15% off total price

Referral Program #

Referral Rewards #

  1. Referrer Reward
    • Incentive: $10 credit for every new customer referred who completes their first order.
    • Bonus: Earn double the credit ($20) if the referred customer subscribes to a meal package within their first month.
  2. New Customer Reward
    • Incentive: 15% off their first meal when they mention the referrer’s name.
    • Bonus: An additional 5% off if they sign up for a subscription package during their first visit.

How It Works #

  • Referrer: Existing customers can refer friends and family by providing their name or unique referral code at the time of ordering.
  • New Customer: When the new customer mentions the referrer’s name or code during their order, the discount is applied, and the referrer earns their reward.

Promoting the Referral Program #

  1. In-Takeaway Promotion
    • Posters and Flyers: Display information about the referral program prominently in the takeaway.
    • Receipt Inserts: Include referral program details with every receipt.
  2. Digital Promotion
    • Email Campaigns: Send newsletters highlighting the referral program and encouraging customers to refer friends.
    • Social Media: Promote the referral program through posts and stories on the takeaway’s social media accounts.
    • Website: Feature the referral program on the homepage and ordering page of the takeaway’s website.
  3. Word of Mouth
    • Staff: Encourage staff to mention the referral program to customers during their visit or order pick-up.
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Updated on July 17, 2024